Safari Sundays Rebrands Amagansett Sea Salt
Creative agency Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation.
As the salt of choice for the likes of Eleven Madison Park, which is routinely voted as one of the best restaurants in the world, Amagansett Sea Salt is considered to be no ordinary salt.
“Hand harvested and sun-dried in small batches, it is the direct result of one man’s commitment to harnessing nature at her best. It deserved an identity to match its brilliance,” says the agency.
“Spending a day harvesting the salt ourselves gave us unique insight into the visceral nature of the process,” adds senior designer Priscila Grassi. “Being out there in the sun, the wind and the ocean inspired us to create a bold, elemental design that takes you right to the heart of it”.
“The logo was given a renewed authority and the pack became focused around a raw yet sophisticated expression of water transforming into salt – a visual tool that could be adapted to tell other parts of the story as needed,” further explains creative director, Adam Walko.
The brand’s new core colour palette was also “intensified” to express the purpose and potential in each of the flavours and the accompanying tone of voice simplified “to reflect the dedicated focus of its founder, using only four words to tell the entire story”.