Brandopus Designs New Range of Teas for Twinings

BrandOpus has helped British tea maker Twinings to launch 22 new blends, with the hope of reaching “a new generation of tea consumers”. This follows the recently launched Infusions. “The new challenge is to reinvent standard tea, which has become stale and commoditised. We need to reignite people’s passion for quality and great taste by […]
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Bulletproof Creates New Look for Chocolate Brand, ‘Freia’

International brand design agency Bulletproof have created a new masterbrand identity and packaging design for Norwegian chocolate brand Freia, as part of a complete ‘brand world’ review. Following a meeting with three rostered design agencies, Bulletproof was appointed by Freia brand owner Mondeléz, in Spring 2013. Launched in 1898, the Freia brand portfolio has grown […]
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Pearlfisher Creates New Viagra Branding and Packaging

Pearlfisher London has refreshed the brand strategy and created the new packaging for pharma brand Viagra. As part of an ongoing relationship with Pfizer, Pearlfisher was tasked with re-inventing the Viagra brand for the Russian market initially, where it was launched 15 years ago. With its Russian patent coming to expiration in 2014 and a […]
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Dragon Rouge Brands New ‘Space-Themed’ Biscuits for Nairns

Nairns Oatcakes has revealed a new child-orientated oat biscuit range. The Scottish company says it was looking to create mini baked shapes with maximum ‘play’ value. Having worked with Nairns for a number of years, design agency Dragon Rouge was brought in to help define the opportunity and create the brand. The result is a […]
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Dragon Rouge Reveals New Look for Philadelphia

Global branding agency Dragon Rouge has unveiled a new look for cream cheese brand Philadelphia. Dragon Rouge was appointed last year to redesign and re-position the American brand, which is launching across Europe over the next few months. The consultancy says the new positioning aims to capture “what we all love about food and eating […]
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Interabang Creates Branding and Packaging for ‘Proper Beans’

London-based agency Interabang was approached last November by Ben Mason, founder of Proper Beans after he came across their work for Brew Tea Co. Proper says its mission is to reinstate baked beans as the premium meal it once was – it was first sold at Fortnum and Mason in 1886 and marketed as a […]
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Highland Spring Reveals New Look

Highland Spring, said to be the UK’s number one plain bottled water brand, has unveiled a new look across its still and sparkling packaging, which the company says will deliver increased visual impact and standout on shelf in both the retail and wholesale channel. Highland Spring’s sparkling PET range has been updated to reflect the […]
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