Concept Branding and Packaging Design: ‘PIST!’

Marie Bergeron is a freelance illustrator and designer from Canada. She is a graduate of Montreal’s Centre de Design, where she formally studied Graphic Design. PIST! was created for a packaging class as part of her degree course. “I had to find a new and thoughtful way to package pistachios,” Marie explains. Disposing of shells […]
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Branding and Packaging Design for Twinings

Strategic design agency BrandOpus has worked with the UK’s leading tea blender, Twinings, to create the branding and packaging for a new premium range of teas. Called Signature Blends, the range comprises fourteen blends hand picked by the team of Twinings Master Blenders. Aiming to represent the pinnacle of teas and infusions, the tea products […]
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Branding and Packaging Design for ‘Be Mine’

Clicks is a retail brand that is part of the Clicks Group, which is a health and beauty focused retail and supply group that has over 600 stores across southern Africa. This Be Mine project is one of several branding and packaging design projects produced for the South African retailer by Cape Town-based agency Todd […]
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Logo and Badge Design for Hot Wheels

Part of the Mattel empire, Hot Wheels is the world’s number one toy vehicles brand. With over two billion sold since the company’s launch in September 1968, the iconic orange track and souped-up fantasy die-cast cars have been a favourite among boys for over 40 years. San Diego-based studio SoupGraphix, headed by co-founder and creative […]
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Concept Logo and Packaging Design for ‘Pono’ Chocolate

Clarke Harris is currently undertaking his third year of studies in graphic design at the University of Florida. This chocolate branding exercise was designed and completed as part of his academic work. Pono is a Hawaiian word that is commonly translated as meaning “righteousness”; the word is even featured in the official Hawaii state motto, […]
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Identity Design for Fashion Label ‘Maison Michel’

Parisian hat house Maison Michel was acquired by international fashion brand Chanel in 2006. The following year, in 2007, Chanel appointed global branding agency Base Design to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time. Base Design decided to use […]
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Pearlfisher Branding for New Allergy-Free Food Brand ‘ilumi’

Tanfield and design partner Pearlfisher London have unveiled ilumi – a new brand for the allergy free food market. ilumi is a range of 100% natural convenient meals, all of which are nut, milk and gluten free. The brand aims to change the notion that allergy free food is a niche or less enjoyable category […]
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