• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Elmwood Unveils Redesign for Anchor Cheddar

By Editor February 20, 2014

Categories: Food

Elmwood-reveals-Anchor-Cheddar-Cheese-branding-packaging-design

Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from well-known food brand Anchor. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014.

Elmwood were tasked with creating a design that would balance Anchor’s ‘Tastes Like Home’ ethos with a high quality product message. The new range look also needed to be recognisably Anchor while achieving clear stand out in the crowded cheddar fixture.

To achieve this, Elmwood worked closely with Anchor to make sure the brand’s language and key visual equities were effectively rooted in a considered design solution, which reflected the quality of the cheese inside.

Developed in a woodcut style, Elmwood crafted a heart shaped crest with the aim of conveying a sense of quality and excellence that would appeal to everyday cheese-lovers. The crest was designed to reward further inspection with an element of fun, tongue-in-cheek cheese references such as crackers and cutlery, nestled amongst the swirls and ribbons.

In an attempt to ensure that the pack design was effective as well as attractive, Elmwood used a rich colour palette in order to communicate the richness and fullness of the flavour. The new design features the individual colours for each variant across the entire pack to offer incresed stand out on shelf and make the range easier to navigate for consumers.

Andrew Lawrence, Creative Director at Elmwood said, “It’s fantastic to be working with Anchor again on the redesign of such a high profile product. It was a great project to work on, communicating Anchor’s brand story in a way that worked for them in the cheese category. Our approach was all about balance, combining high quality cues while engaging with consumers emotionally through well crafted and considered design.”

Elmwood-reveals-Anchor-Cheddar-Cheese-branding-packaging-design-7

Elmwood-reveals-Anchor-Cheddar-Cheese-branding-packaging-design-5

Elmwood-reveals-Anchor-Cheddar-Cheese-branding-packaging-design-6

Elmwood-reveals-Anchor-Cheddar-Cheese-branding-packaging-design-4

Elmwood-reveals-Anchor-Cheddar-Cheese-branding-packaging-design-2

Elmwood-reveals-Anchor-Cheddar-Cheese-branding-packaging-design-3

Elmwood
www.elmwood.com

Tags: Anchor Cheddar, Andrew Lawrence, blue, branding, cheese, crest, crown, cutlery, Elmwood, heart, logo design, ornate, packaging design, purple, ribbon, woodcut

SEE ALSO:

  • Elmwood Gives Arla Skyr Yogurt Range an ‘Icelandic’ Edge
  • Elmwood Creates Vintage Look for Chippindale Eggs
  • Chad Valley Toy Range Gets New Branding by Elmwood
  • BrandOpus Help Kingsmill ‘Fly High’ with Redesign
  • Dragon Rouge Reveals New Look for Philadelphia
  • Robot Food Brands Yorkshire Blue as ‘Le Yorkshire Bleu’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Bakery On Main Introduces New Logo and Packaging
  • Burger King Launches New Logo and Branding
  • Joe Duffy Goes Back to School – Rebrands DeLaSalle High
  • General Motors Updates Logo for New EV Era
  • Crystal Maker Waterford Given New Look by Identica
  • Robot Food Unveils New Logo and Packaging Design for Bulk
  • Kia Unveils New Logo Design
  • WWP Beauty Reveals New Logo and Branding
  • Gretel Creates Logo and Identity for New Burger Bar – ‘POPL’

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.