PhotoShelter Reveals New Logo and Branding

PhotoShelter, a web platform that enables professional photographers as well as creative teams to showcase, archive and sell their work, has announced a new brand framework and identity. The brand refresh reportedly sets the stage for a series of new product launches and capabilities, including SEO enhancements for photographer websites, collaboration tools, workflow integrations and […]
[READ MORE]

Polaroid Reveals New Logo and Identity

Polaroid has revealed a new logo and identity that the famous instant camera brand says marks “the next step” in its 82 year journey. The new look is further described as being the “final chapter” of the American company’s 2017 revival story, when it relaunched as Polaroid Originals under the stewardship of Polish investor Oskar […]
[READ MORE]

me&dave Brands London’s ‘One Crown Place’

Property branding agency me&dave has created the identity for One Crown Place, a new mixed-use development in EC2 London. Launched by real estate advisor CBRE to buyers just last week, the One Crown Place scheme has been designed by architecture firm Kohn Pederson Fox (KPF) and is scheduled to open in 2020; it comprises two […]
[READ MORE]

Pentagram Creates ‘Vintage’ Look for LOROD Fashion Label

Pentagram’s Natasha Jen and team have designed a brand identity for LOROD, a new U.S. fashion brand by Lauren Rodriguez and Michael Freels. The project encompasses the brand’s messaging and art direction of its fashion photography, as well as the design of the website (developed in collaboration Big De Creative). “The name ‘LOROD’ comes from a […]
[READ MORE]

Bentley’s ‘Gigapixel’ Image Identifies Logo from 700 Metres Out

Bentley has today unveiled a so-called ‘gigapixel’ photograph, featuring the new Mulsanne Extended Wheelbase crossing San Francisco’s famous Golden Gate bridge. The image, which is said to have been created using technology originally developed by NASA to enable Mars rovers to take exploratory panoramic photographs, enables a viewer to zoom in from 700 metres out all the way into […]
[READ MORE]

Frank Bright & Abel Creates New Brand for EFF

London-based communication specialists Frank Bright & Abel have created a new brand for EFF – the UK-­based multinational that creates fragrances and flavours. The scope of work which includes the brand, logo, photography and website design is said to have been inspired by the strategic positioning – ‘the invisible ingredients that make all the difference’ […]
[READ MORE]

Identity Design for Actress, Anne Lessmeister

Anne Lessmeister is a German actress from Baden-Baden in Germany. She recently employed Viennese design studio Perezramerstorfer to create a new identity for her professional actor profile. The focal point of the identity kit is the business card design. Produced in short run quantities, the cards feature different shots of the actress, with each photo […]
[READ MORE]