Pentagram Unveils New Identity for the Pasadena Playhouse

Pentagram has designed a new identity for the Pasadena Playhouse, a theatre that this year is marking its 100th anniversary. The designers say they worked closely with Danny Feldman, the Playhouse’s current Producing Artistic Director, to devise the new look. “The unique typography is complemented by an instantly recognisable approach to posters and other promotional […]
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Saffron Rebrands The Australian Drug Foundation

Global branding agency Saffron has carried out the brand refresh of The Australian Drug Foundation (ADF), an NGO which is said to be the country’s leading institution for drug and alcohol addiction prevention. The project brief included a new strategic position and name, the reorganisation of the ADF brand architecture, and the design of a new […]
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Handsome Rebrands TP ICAP Stockbrokers

Design studio Handsome has designed a new brand identity and outdoor advertising campaign for what is claimed to be the world’s largest interdealer stockbroker, TP ICAP. An international firm focused on global financial, energy and commodities markets, TP ICAP currently manages a portfolio of businesses, which provide intermediary services, intelligence, trade execution, data and analytics. As […]
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SomeOne Brands Eastbourne’s ‘The Devonshire Quarter’

SomeOne has created the new strategy, name and branding for what is claimed to be one of the most important projects currently in development in the south of England. When complete, Devonshire Park complex, which is said to be the biggest scheme Eastbourne Borough Council has ever embarked on, will aim to become a nationally […]
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Alzheimer’s Society Unveils New Logo and Branding

Alzheimer’s Society, a leading UK dementia charity, has unveiled a new logo design and brand identity. Its previous look was considered “passive, clinical and cold” – “it had little stand out and wasn’t engaging enough people,” say the charity’s bosses. Working with London-based creative agency Heavenly, the charity therefore set out to create a new brand positioning that […]
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SomeOne Creates New Logo and Identity for Maplin Electronics

SomeOne has created a new the brand strategy and identity for Maplin, the electronics retailer with 217 stores across the UK. Maplin identified that they needed a new brand identity in order to connect with new customers while not alienating their existing consumer base. “Today they face increasing competition from the availability of cheap electronic […]
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Rose Completes Branding for the English National Opera

Design agency Rose has completed the rebranding of the English National Opera (ENO). The new look includes a refreshed logo as well as a new marketing strategy and visual identity. The change comes after the Arts Council England announced plans to cut funding across the whole cultural sector in early 2014; the resulting cuts saw […]
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