Wind E-Scooters Given ‘Superhero’ Identity by Ragged Edge

International e-scooter sharing company, Wind, has unveiled a new “superhero-themed” identity created by Ragged Edge. Hot on the heels of a $50m investment round, Wind worked with the London-based branding agency to redefine itself as “a secret super power”. And just as every superhero has its arch nemesis, Wind has identified travel misery as the […]
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Here Design Creates Identity for ‘Get Up, Stand Up Now’

Here Design has created the branding for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September 2019, the exhibition celebrates 50 years of Black creativity in Britain and beyond, and features over 100 interdisciplinary artists covering art, film, photography, music, literature, design and fashion. The exhibition, curated by […]
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B&B Studio Refreshes Logo and Packaging for Peppersmith

B&B studio has refreshed the logo and packaging design for British confectionery brand, Peppersmith. The revised look, it is claimed, “celebrates the natural ingredients and strong flavours” of the brand’s range of sugar-free chewing gum and mints. Designers at B&B, who were responsible for creating the original Peppersmith brand back in 2010, say the refresh […]
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& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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Medical Cannabis Mentor Gets Branded by Here Design

London-based Here Design has created the logo and brand identity for Medical Cannabis Mentor, which describes itself as “the world’s best online education for medical cannabis”. With legislation around cannabis use changing rapidly across many U.S. states as well as in other parts of the world, co-founders of Medical Cannabis Mentor Dr. Junella Chin and […]
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Offthetopofmyhead Helps Launch Alcohol Change UK

Offthetopofmyhead has created the name, logo and identity for Alcohol Change UK, a new national charity formed from the merger of Alcohol Research UK and Alcohol Concern. While the latter was founded in 1984, Alcohol Research UK, formerly the Alcohol Education and Research Council, was founded in 1982. There are currently an estimated 600,000 dependent […]
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