The Cambridge Literary Festival, a charity that organises events in Cambridge celebrating the power of words, is to launch a new identity at their up and coming spring festival. Previously called the Cambridge Wordfest, global communications agency Fishburn was tasked to create a new name and visual identity that would attract major sponsors, raise their […]
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Design and branding agency Good has created the name, branding and identity for the new Beatson Cancer Charity. The charity supports the work of the Beatson West of Scotland Cancer Centre – Scotland’s largest and the busiest in the UK in terms of clinical activity and patient numbers. It was formed from the merger of […]
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The privately-owned ‘Xercise Health Club and Fitness’ was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and ‘Xercise4Less’ was born. The position of the company in the sector was a new move, bringing the brand away from […]
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Teatr Dramatyczny or, to give it its full name, the Aleksander Węgierko Drama Theatre, was founded way back in 1938 in the Polish city of Bialystok. The theatre, which claims to be the only one of its kind in the entire Podlaskie Voivodeship region of Poland, continues to function as an active live performance venue […]
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Yorkhill Children’s Charity – formerly known as Yorkhill Children’s Foundation – has completed its rebrand, unveiling a new look, logo and website, all created by design agency Good. The charity’s former logo has been replaced with a comprehensive brand, featuring a logo and two fonts that can be used together in a variety of ways, […]
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The corporate identity for South Korea’s National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to ’emotionally’ appeal to the target group. In visual aspects, the logo tries […]
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The general theme of the 4th national design biennial in Brazil was “Brazilian Diversity”. In order to represent this, the visual identity takes its starting point for inspiration from the multiple diversities characterising Brazil, exemplified by its natural resources, its plurality as well as the many different industrial and handcrafted products. A variable identity for […]
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