Ideas Factory Rebrands Estage Agent, ‘Aspire’

Creative agency Ideas Factory has rebranded South West London estate agent, Aspire. Since its launch in 2003, the company has grown from one office, to a network of eight across SW London. During this period the housing market has also changed, as has the demographic of Aspire’s client base. A rebrand was therefore seen as being […]
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Lippincott Designs New Logo for JDA Software

International branding firm Lippincott has revealed the new brand identity, logo and tagline for JDA Software, a global retail and supply chain solutions provider. Lippincott partnered with JDA to redefine it brand after years of growth and subsequent acquisitions. “JDA’s new tagline, ‘Plan to Deliver’ captures JDA’s broad spectrum of solutions and its focus on […]
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Eight Refreshes Cathay Pacific Brand Experience

One of the world’s major airline carriers has received its biggest facelift in 20 years. Hong Kong-based brand consultancy Eight was engaged by Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier’s visual identity and extends to the design of its lounges, offices, products and digital interfaces. […]
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Together Design Rebrands Hovione

This month has seen the launch of the new Hovione identity created by London-based agency Together Design. Hovione, established in Lisbon in 1959, is now a major global pharmaceutical business with offices around the world. As they have grown, so too has their expertise and Hovione felt that on the cusp of their 55th anniversary […]
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Proud Creative Designs New Look for DIVA Channel

DIVA is one of the core channel brands of NBCUniversal’s international channels division. London-based agency Proud Creative were commissioned to refresh the entertainment brand with a ‘feminine’ touch. “A full logo redesign wasn’t on the table, so we tidied things up. We reduced the weight and rounded out the corners — making it more elegant […]
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The Allotment Helps Rebrand the Quality Furniture Company

Quality Furniture Company make over 250,000 sofas a year and are one of the largest manufacturers in the UK. They supply all the major upholstery retailers including Next, DFS, John Lewis, Argos and Laura Ashley. Following a period of accelerated growth, the CEO of the business, Vernon Goldberg, approached the Design Council to discuss how […]
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SomeOne Unveils New Brand Identity for The Children’s Society

Brand consultancy SomeOne has revealed a new identity for The Children’s Society. It is the first time the charity has changed its visual identity in 16 years. General awareness of the charity’s work has fallen over the last few years, and so a more “impactful” look was sought after. The visual identity aims to place […]
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