ViacomCBS Reveals Name and Logo for New Streaming Service
Media and entertainment giant ViacomCBS has revealed “Paramount+” as the brand name for the company’s upcoming global streaming service.
The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio of broadcast, news, sports and entertainment brands.
ViacomCBS will also bring Paramount+ to international markets with an initial debut in Australia, Latin America, and the Nordics in 2021.
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” says Bob Bakish, president and CEO of ViacomCBS.
“With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
“We look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer,” adds Marc DeBevoise, who serves as chief digital officer of ViacomCBS as well as president and CEO of ViacomCBS Digital.