Digital Marketing Agency ‘Fluent’ Unveils New Logo Design

Fluent, a US digital marketing company that serves over 500 consumer brands and direct marketers, has unveiled a new brand identity, with the introduction of a new logo, website, and large-scale ad campaign. “The new logo brings a sharp new visual identity, signifying the high volume, high value, and high velocity customer acquisition that Fluent […]
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Port of Houston Authority Rebrands as Port Houston

The Port of Houston Authority will now be marketed as Port Houston, with the adoption of a new brand and logo design. For over a 100 years, the port has owned and operated the public wharves and terminals of the Port of Houston – said to be the USA’s largest port for foreign waterborne tonnage […]
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Article Redesign Brentford Football Club Crest

Brand consultancy Article have redesigned the crest of Championship football club Brentford. Featuring a large illustrated bee in a traditional roundel shape, the club’s new badge has been designed to reflect The Bees heritage as well as work effectively across all digital and printed media. The crest design is said to be the result of an […]
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Long John Silver’s Unveils New Logo Design

Long John Silver’s has unveiled a new logo design and branding strategy to more than 400 attendees at its national convention this week in Louisville, Kentucky. Founded in 1969 by Jim Patterson, the American brand is said to be the nation’s largest quick-service seafood chain with more than 1,000 restaurants. “This brand has been around […]
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European Olympic Committees Unveils New Logo Design

The European Olympic Committees (EOC) has unveiled a new corporate logo at the start of its 45th General Assembly in Minsk. It forms part of a totally revised look for the organisation, which is currently in the midst of a crisis following the arrest of its President Patrick Hickey; the 71-year-old Irishman has been charged […]
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Mr B & Friends Rebrands Accommodation Provider Victoria Hall

Design agency Mr B & Friends has rebranded student accommodation provider Victoria Hall Management. Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark, and brand guidelines. The 18-month contract was won without a creative pitch against three other brand consultancies. “The new brand positioning […]
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World Sailing Reveals New Logo Design

The global governing body for sailing has unveiled a new logo design as part of a revised “strategic positioning” that aims to create a “fresh and modern brand identity”. The latest development comes after World Sailing renamed itself from its previous incarnation – the International Sailing Federation (ISAF) – at the end of last year […]
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