John Wm. Macy’s Unveils New Logo and Brand Identity

Concluding a yearlong study, U.S. food company John Wm. Macy’s has unveiled a new brand identity. With a new logo and redesigned retail packaging, the company will do business as John Wm. Macy’s Family Bakery. “This year we’re celebrating the fortieth anniversary of the CheeseSticks recipe that launched our business,” said John Macy, founder and […]
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Duffy Rebrands Baby Einstein and Bright Starts for Kids II

Toy company Kids II has announced the relaunch of its signature brands, Baby Einstein and Bright Starts. Leading the rebranding initiatives, designer Joe Duffy has partnered with Kids II as creative director. The Atlanta-headquartered manufacturer says this is the first of many projects that will be led under Duffy’s creative vision. The Kids II creative design team worked […]
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SomeOne Designs New Logo and Branding for Personal Group

SomeOne has created the new logo design and branding strategy for Personal Group, said to be one of the UK’s leading brands in employee benefits. The company services employees digitally as well as face-to-face. Using Personal Group’s employee engagement platform Hapi, employees can track, tailor and use their benefits from their mobiles. Employers can also […]
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Magpie Studio Rebrands the Roundhouse Theatre

Magpie Studio has rebranded the Roundhouse, a young persons charity and also a performing arts and concert venue. Located at a Grade II listed former railway engine shed in London’s Camden, the organisation this year marks 50 years as a venue and ten years as a charity. Magpie was appointed towards the end of last […]
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New Logo and Branding for British Steel by Ruddocks

Lincoln-based design agency Ruddocks has created the new logo and branding system for British Steel. The new logo, which is set in “molten orange” and combines the letters B and S, was officially unveiled last week during a flag raising ceremony at the company’s main steel production site in Scunthorpe. Last Wednesday also marked the […]
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Moving Brands Unveils New Identity for Progress Software

Progress Software has re-branded as “Progress”, with a new logo and identity design created by global creative agency Moving Brands. Following a recent acquisition of Telerik, who Moving Brands partnered with on its 2013 rebrand, Progress had doubled in size, and its portfolio and global footprint grew exponentially. The company says it therefore approached Moving Brands to help unite its identity […]
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ASHA Rebrands Jude’s Ice Cream

Gloucester-based consultancy ASHA has redesigned the branding and packaging for British ice cream brand, Jude’s. The refreshed design incorporates a new logotype as well as an ice cream ‘kite mark’ bearing the words “Great British ice cream”. The packs, meanwhile, feature new colour combinations with ‘hand painted’ stripes to help differentiate between the various flavours. […]
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