Global brand strategy, design and experience firm Siegel+Gale has revealed the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, which is said to be the regional oil and gas leader. Siegel+Gale says it was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national […]
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Fashion brand Bikini Village has revealed its new visual signature including an updated logo and a new store design. With this new visual identity, the Canadian retailer, who carries branded swimwear and beachwear for both men and women, says it is making a “shift towards modernity”. The integration of the new logo will take place gradually […]
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For the last 16 years, the Mona Foundation has provided funding to educational initiatives worldwide which emphasise increased opportunity for women, girls and service to the community. In light of their experiences of the past several years, the Foundation saw that a brand refresh was needed to enable it to effectively tell the stories of […]
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ValuePenguin is a U.S. business that helps consumers make spending decisions based on research and data-driven tools. It is also a trusted provider of financial data and analysis to major news sites and publications such as Bloomberg Businessweek and Yahoo Finance. However, ValuePenguin’s management felt the company’s subdued brand identity did not do justice to […]
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Customer Relationship Marketing specialists Armadillo have been rebranded by Supple Studio. The rebrand launches as Armadillo celebrates its 25th birthday this month. Supple creative director Jamie Ellul explains: “Armadillo’s work is very much based on solid data – taking facts and figures from recent campaigns to inform their creative solutions, resulting in effective output. Our […]
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Lippincott has designed a new logo and brand identity for Principal, the global financial services company, which will kick start a larger brand transformation. Originally founded in 1879, Principal has expanded over time and now serves customers in more than 70 countries. With a diversified and global offering, the company wanted its visual expression to reflect […]
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The DAVIS Companies, a U.S. employment agency headquartered in Massachusetts, has announced the release of a new logo design and the launch of a refreshed website. The changes coincide with the company’s 30th year in business, founded in 1985 by CEO Robert “Bob” Davis. “We really wanted to unify our verticals and get back to our roots,” […]
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