Renault-Nissan-Mitsubishi Alliance Reveals New Logo Design

The Renault-Nissan-Mitsubishi Alliance has revealed a new logo design, which the Franco-Japanese car conglomerate says symbolises both growth and renewed cooperation between the individual member companies. Created as a joint effort by Groupe Renault, Nissan Design and Mitsubishi, the refreshed logo features two key elements, namely, an arch that “symbolises the cultural, technological, financial and […]
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Supermarket Giant Aldi Reveals New Logo Design

Discount supermarket chain Aldi has unveiled a new logo design as part of a rebranding programme that is aiming to “modernise” the German company. The retailer’s blue, red and orange badge now takes on a more three-dimensional look, with a gradient effect giving the light blue “A” a ribbon-like appearance. Other changes include a modified […]
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Springetts Redesigns Sacla’ Brand for Relaunch

In this, its 25th anniversary in the UK, Sacla’, said to be the UK’s number one pesto brand, is relaunching its brand identity, starting with its Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. The project has involved the development of a new brand architecture designed […]
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LJB Studio Creates New Identity for Outbox Documents

Manchester-based design agency LJB Studio has created the brand identity for Outbox Documents, a business that specialises in managing the complete life-cycle of documents – from collection and storage, through to delivery and recycling. The name is derived from the business’ service and process, namely, moving documents ‘out’ of the home or office and archiving them in ‘box’ […]
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BrandOpus Help Kingsmill ‘Fly High’ with Redesign

BrandOpus has worked with bread maker Kingsmill to redesign their brand and packaging design across the entire portfolio of products. “The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form […]
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Parker Williams Designs Easter Egg Packaging for Tesco Finest Ranges

Branding and packaging design specialist Parker Williams has created the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s logo in a dark sphere, which stands out against bright colours and […]
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SomeOne Rebrands Thameslink

Design agency SomeOne has created new branding for the Thameslink and Great Northern train operating companies. It follows the rebranding of the South Eastern network. All part of GTR (Govia Thameslink Railway), the bid for the networks was won from First Capital Connect back in May 2014. The GTR network includes the new Thameslink and […]
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