SETI Institute Reveals New Logo Design

The SETI Institute has unveiled a new logo and brand mark that it says better reflects its mission to search for, and understand, life beyond Earth. The new logo was designed by Trevor Beattie, founder and chairman of London’s BMB advertising agency. Beattie is a self-confessed space fanatic, and says that the opportunity to reshape the Institute’s graphical […]
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New Logo and Branding for British Steel by Ruddocks

Lincoln-based design agency Ruddocks has created the new logo and branding system for British Steel. The new logo, which is set in “molten orange” and combines the letters B and S, was officially unveiled last week during a flag raising ceremony at the company’s main steel production site in Scunthorpe. Last Wednesday also marked the […]
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Studio Output Creates Brand Identity for BBC Connected Studio

Design agency Studio Output has created the new brand identity for the BBC’s Connected Studio. Set within BBC R&D, Connected Studio’s remit is to drive digital innovation across the BBC by inviting both internal staff and external digital agencies, technology startups and individual designers and developers to collaborate in events and workshops. Successful experimental ideas pitched […]
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G-Force Marketing Solutions Rebrands as Shift

Nine years after U.S. advertising agency G-Force Marketing Solutions was founded, the company has announced a complete rebranding, including a new name, logo, positioning, and website. G-Force Marketing Solutions has become Shift. “Branding, communications, design and media are changing every day. We want to change right along with it,” says CEO Kristi Griggs. “Our new […]
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Sheraton Hotels & Resorts Reveals New Visual Identity

Sheraton Hotels & Resorts has revealed a first look at the brand’s all new visual identity with the re-launch of Sheraton.com. Said to be the first phase of a larger brand repositioning, the revamped website features an “enhanced” user interface design as well as a revised colour palette and new “aspirational” photography. The redesign is […]
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Bluemarlin Redesigns ‘Sumol’ Soft Drink

International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s famous soft drink brand, Sumol. With a history that dates back to the 1950s, Sumol is a well-known brand in its home country, Portugal. This new visual identity forms part of Sumol’s ambition to reach a wider audience, especially with […]
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Logo Design for U.S. Printer Supplies Retailer, ‘Swift Ink’

Established in 2004, Swift Ink is a retailer of discount printer ink and toner cartridges based in the U.S. city of Michigan. The company recently engaged Scottish designer Callum MacRaild to carry out a complete rebrand of its business identity. “The goal was to re-brand to something much more simple, clean and friendly,” explains Callum. […]
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