itsdogfood.com Launches with Branding by Robot Food

Branding agency Robot Food has created the logo, identity, and packaging design for itsdogfood.com, a new to market dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace is said to have invested […]
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Straight Forward Design Brands New Plant-Based Gelato, ‘Gigi’

Gigi, a new plant-based Italian-style gelato, has just launched with brand and packaging design by London agency Straight Forward Design. Interest in plant-based eating is said to be soaring, and Gigi reckons it has come up with a gelato that is both nutritious and delicious. The branding and packaging therefore incorporates a mix of ‘health’ […]
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Regent Hotels Reveals New Logo and Monogram

Regent Hotels & Resorts has unveiled a new logo and monogram as part of a major brand refresh. Designed by typographer Andreas Neophytou, the new logo is described as having “elegant simplicity”, and is further claimed to have been built on the legacy of the brand’s original, copperplate-esque wordmark. “The logo is designed to epitomise […]
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Warner Chappell Music Reveals New Logo Design

Warner Chappell Music (WCM) has revealed a new logo design and brand identity as part of a major rebrand. The changes follow what is being claimed as “the beginning of a new era” for the global music publishing giant, which recently introduced its new leadership duo of Co-Chair & CEO Guy Moot and Co-Chair & […]
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Choice Hotels Reveals New Logos for Four of Its Hotel Brands

Choice Hotels has unveiled refreshed logos for four of its midscale brands, namely, Quality Inn, Clarion, Sleep Inn, and MainStay Suites. The company, which is one of the largest hotel chains in the world and which is also celebrating its 80th anniversary this year, says the new logos have been designed “to reflect both the […]
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Pentagram Rebrands Luxury Fashion Retailer, Mytheresa

Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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Mr Kipling Gets Redesigned by Robot Food

Leeds-based branding agency Robot Food has tweaked the logo and packaging for cake manufacturer, Mr Kipling. Although a household name in the UK as a result of its famous “exceedingly good cakes” television adverts, Mr Kipling is relatively unknown internationally. “It was clear there was a great opportunity in both the US and Australia for […]
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