Oregon State University Unveils New Logo Design

Oregon State University has unveiled a new institutional logo, mission statement and branding campaign. The new badge replaces the current orange “OSU” logotype that was created in 2003. However, the OSU athletic logo remains as it has been since 2013. On the new logo, a beaver (the state animal, as well as OSU’s mascot) sits […]
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Tann Westlake Creates Branding for ‘Revolution in Kindness’

Design agency Tann Westlake has created the logo and branding for Revolution in Kindness, the charitable organisation formerly known as The Body Shop Foundation. The charity’s founders say they are keen to get back to the ideas and beliefs of what founder, Anita Roddick, had back when it all began. “Our brief was to create […]
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Music Rebrands Powerleague Football

Design agency Music has rebranded five-a-side football brand Powerleague, which organises and runs amateur football leagues and tournaments throughout the UK, Ireland and the Netherlands. Powerleague wanted to transform its football centres into dedicated “Clubhouses” under the rubric “each one somewhere to belong”, as nearly 90% of players are said to live within ten miles […]
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Florida Panthers Reveal New Logo Design

American ice hockey team the Florida Panthers have unveiled a new logo and uniforms. The new look represents the team’s first major logo change since its inaugural season in 1993. The refreshed panther is being described by the NHL team as “more mature and stoic” compared to the original. Designed in collaboration with Reebok, club […]
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Sacramento Kings Unveil New Logo and Branding

American basketball team the Sacramento Kings have this week revealed a new logo and brand identity. The new primary emblem is said to have been inspired by the Kings classic logo. Changes include a reshaped crown, revised basketball and new typeface that puts Sacramento front and centre. The brand refresh was carried out by Hattiesburg, […]
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SomeOne Designs New Crest for Aston Villa

SomeOne has created the new club crest for Aston Villa. The football team was unfortunately relegated from the Premiership this past weekend after a defeat to Bournemouth. As part of a wider brand review the new badge incorporates “some subtle yet important changes”, say club officials. Fans were also consulted as part of the design […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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