Lambton College Reveals New Logo Design

Lambton College, an applied arts and technology college in Ontario, Canada, has officially launched a new brand and logo, with the refreshed identity said to be the culmination of nearly two years of consultation and research. College president and CEO Judith Morris discussed the new brand and the collaborative, research-guided process that led to the […]
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Gloucester Rugby Unveil New Logo Design

Gloucester Rugby are re-branding and changing their logo, following an almost year-long review which is said to have included interviews with both staff and players. The Premiership club’s CEO, Stephen Vaughan, officially announced the change at an event held earlier this week at Kingsholm Stadium. Key details of the new shield logo include a refreshed […]
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Bristol Rugby Relaunches with New Logo by Mr B & Friends

Bristol Rugby has relaunched as Bristol Bears with a new logo, following promotion to the English Premiership this season. Created by brand agency Mr B & Friends, the new logo is said to be part of a move by the club to appeal to a broader fan base, with the aim of attracting a new […]
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Fareway Marks 80th Anniversary with New Logo Design

U.S. grocery store chain Fareway Stores has revealed an all-new logo design as part of its 80th anniversary celebrations. The refreshed logo, which has already started to roll-out across advertising, exterior signage, and in-store placement, prominently features Fareway, with the words meat and grocery, in solid red lettering. Accompanying the logo is a new shield […]
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Bell Helicopter Rebrands to ‘Bell’, Reveals New Logo Design

Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
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New Leeds United Logo Irks Fans and Players Alike

Leeds United’s all-new crest, which was revealed by the Yorkshire football club just yesterday, has been heavily derided by both fans and players. Such was the negative response to the refreshed badge that ­Angus Kinnear, the club’s managing director, has now told BBC Radio Leeds that the crest is likely to be scrapped in favour of a […]
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Las Vegas Lights FC Reveals New Logo Design

Las Vegas Lights FC has unveiled its official crest this week as the football club continues to build toward its inaugural season in the United Soccer League (USL) in 2018. The logo design process is said to have initially commenced with fan-submitted ideas; these were then refined and developed further by three local designers before […]
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