Pearlfisher Brands New Takeaway Experience for wagamama

High street restaurant wagamama recently appointed brand consultancy Pearlfisher to create their new takeaway experience. Established in 1992, wagamama aims to make Japanese-inspired cuisine accessible for Western consumers. Explaining the consultancy’s approach to the project, which encompassed both brand strategy and design, Mike Beauchamp, Pearlfisher 3D design director, said, “We conducted a full audit of […]
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Studio Tilt Unveils New IHOP Identity and Branding

Kansas-based design agency Studio Tilt has unveiled a new branding system for U.S. restaurant chain IHOP. As well as a new logo, supporting visuals include a set of symbols that reference the International House of Pancakes and a smile dot pattern. A new corporate identity system, carry-out packaging, seven sub-brand logos and other print materials […]
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Designers Anonymous Create Logo for Baker, ‘Cakey Face’

London-based creative agency Designers Anonymous were approached by a client who designs, bakes and decorates specialty cakes for birthday parties, baby showers and other assorted celebrations. The client’s style is described as being “quirky”, for example, one of her cake designs resembles a dropped ice cream cone splattered onto a pavement. She came to Designers […]
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The Clearing Develops Look for Food Charity, ‘One Feeds Two’

The Clearing has developed the strategy, name, positioning, visual and verbal identity for One Feeds Two, a food and charity brand backed by Sir Richard Branson’s Virgin Unite. One Feeds Two say their aim is to reinvent the relationship with food and charity by defining a new ethical standard. When an individual buys a product […]
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Supple Studio Designs Identity for ‘HappySleepers’

Supple Studio have designed the visual identity and collateral for HappySleepers – a new Sleep Consultancy based in North London. HappySleepers has been setup by three trained child psychologists, who as mothers felt there was a need for more access to support on sleep issues in kids of all ages. Supple were approached by director […]
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Entertainment Marketing: Identity for Ibsens Fabrikker

Originally established in 2005, Danish company Ibsens Fabrikker started life as a small factory manufacturing teddybears. Today it encompasses a total of three factories: the Teddy Factory, the Air Factory and the Figure Factory. The factories, respectively, make and produce mascots, inflatable advertisements/balloons and fibreglass figures. Aalborg-based design agency Form Agenda was given a brief […]
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