• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Studio Tilt Unveils New IHOP Identity and Branding

By Editor June 10, 2015

Categories: Food

studio-tilt-kansas-logo-design-ihop-pancakes

Kansas-based design agency Studio Tilt has unveiled a new branding system for U.S. restaurant chain IHOP.

As well as a new logo, supporting visuals include a set of symbols that reference the International House of Pancakes and a smile dot pattern. A new corporate identity system, carry-out packaging, seven sub-brand logos and other print materials were designed as well.

As part of the brand and restaurant refresh, IHOP’s brand was also incorporated into the interior design. Details include typographic messaging related to IHOP’s brand values and wall covering featuring a dot pattern with smile embellishments.

“The best way to start your day is with a smile. The IHOP dining experience is fun, fresh and upbeat,” say the designers.

“We wanted to reflect this in IHOP’s new brand design. The primary logo is an evolution of IHOP’s iconic identity. It is no longer limited to residing in a box, which gives it more flexibility. The bold, geometric letterforms have been updated but still retain their friendly charm. They are complimented by a red smile, the international symbol for happiness.”

The design team further developed a brand standards manual that outlines all things related to IHOP’s new brand.

studio-tilt-kansas-logo-design-ihop-pancakes-2

studio-tilt-kansas-logo-design-ihop-pancakes-3

studio-tilt-kansas-logo-design-ihop-pancakes-4

studio-tilt-kansas-logo-design-ihop-pancakes-5

studio-tilt-kansas-logo-design-ihop-pancakes-6

studio-tilt-kansas-logo-design-ihop-pancakes-7

studio-tilt-kansas-logo-design-ihop-pancakes-8

studio-tilt-kansas-logo-design-ihop-pancakes-9

studio-tilt-kansas-logo-design-ihop-pancakes-10

studio-tilt-kansas-logo-design-ihop-pancakes-11

studio-tilt-kansas-logo-design-ihop-pancakes-12

studio-tilt-kansas-logo-design-ihop-pancakes-13

Studio Tilt
www.studiotiltkc.com

Tags: blue, branding, dining, dots, face, happy face, icon design, identity design, interior design, International House of Pancakes, logo design, red, restaurant, smile, stationery design, Studio Tilt

SEE ALSO:

  • Branding Design for Photography Studio, ‘BESPOKE’
  • Mubien Studio Brands Turkish Tour Operator, ‘Haqqi Tours’
  • Branding for a Jewellery Designer: NW Studio
  • Construct Unveils Identity for Furniture Brand, ‘YOO Home’
  • Identity Design for an Arabic-Mexican Taco Shop – ‘Habibis’
  • Rebranding for ‘Five Restaurant’ by Dmowski & Co.

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • P&W Updates Logo and Packaging Design for Organic Food Brand – RIFCo
  • Lewis Moberly Designs Dyslexia-Friendly Typeface for Tropic Skincare
  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.