Identity Design for an Arabic-Mexican Taco Shop – ‘Habibis’

Identity Design for an Arabic-Mexican Taco Shop – ‘Habibis’

Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary arts of its third generation Arab immigrants.

Previously a humble taco stand, Habibis approached Mexican branding consultancy Anagrama with the task of creating an identity that would communicate the foods’ mixed background and quality without losing its street-friendly, casual demeanour.

Anagrama’s subsequent brand proposal is one that adapts stylised Arabic calligraphy to a typical Mexican street setting, complete with neon colours and inexpensive materials such as craft paper bags.

In-depth research and careful understanding of the Arabic alphabet was needed to design the various words and signage in both Arabic and Latin. The custom logotypes are additionally supported by a more neutral secondary typeface, namely, Gotham.

The series of accompanying geometric patterns were derived from a black-and-white checker kufiya (a scarf worn by Middle Eastern men), as well as being influenced from generic mosaic patterns.

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-10

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-2

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-11

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-12

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-13

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-3

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-4

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-5

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-6

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-7

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-14

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-8

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-9

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-15

Habibis-Arabic-Mexican-restaurant-calligraphy-logo-design-branding-identity-Anagrama-16

www.anagrama.com

0
Would love your thoughts, please comment.x
()
x