Insurtech Firm Hiro Rebrands to ‘Locket’

Prevention-first insurtech company, Hiro, has rebranded to “Locket”, which the UK firm says will enable it to not only communicate its product more effectively but also help it to grow internationally. The business currently offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a […]
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Form Designs New Logo and Identity for Estates East

East London estate agencies Estates 17, Estates 7 and Estates 10 have been rebranded by design and branding agency Form with a new name and look. The refreshed identity not only includes a new logo, typography, colour palette and copywriting tone of voice, but also encompasses the redesign of the company’s Walthamstow head office, website […]
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The Pacific Bridge Companies Unveils New Logo Design

The Pacific Bridge Companies (TPBC), a conglomerate of international financial advisory firms spanning the U.S. and Asia, has introduced a new logo design. TPBC says it “served as a bridge over the Pacific Ocean” when it was founded in 1992, with the aim of connecting advisers across the financial services industry to help people and […]
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Law Firm Lewis Roca Rothgerber Christie LLP Announces New Name and Logo

Lewis Roca Rothgerber Christie LLP has launched a complete rebrand that includes a new logo, website, and shortened brand name, Lewis Roca. The rebrand is claimed to reflect the American law firm’s “client experience focus that is the foundation of its culture and approach to service delivery”. “We wanted our branding to reflect our guiding […]
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YourParkingSpace.co.uk Reveals Brand-New Logo

Online parking portal YourParkingSpace.co.uk has unveiled a brand-new look and ethos with a renewed focus on electric vehicle parking and charging. The complete rebrand with new P logo, new website design, and social pages, follows a recent £5m funding investment from Pelican Capital, which YourParkingSpace.co.uk says it will use to further develop its proprietary technology. […]
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General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]
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Restaurant Tech Company Fishbowl Reveals New Identity

Personica, a marketing and analytics platform created specifically for restaurants, has launched its new identity, changed from its former brand Fishbowl. Founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests, the Fishbowl brand claims to have invented the “eClub” – effectively an email marketing […]
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