Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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CHILLI UK Rebrands West Yorkshire Playhouse

Leeds-based brand design agency CHILLI UK has created the new identity for West Yorkshire Playhouse that includes a new logo and full range of marketing collateral. CHILLI was appointed in May following a four-way pitch, and was tasked with capturing the “spirit” of the Playhouse as one of the UK’s main producing theatres. The designers […]
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StartJG Creates New Brand Identity for Gulf Finance

Gulf Finance is a UAE-based provider of growth finance for SME and micro businesses. The Company is head-quartered in Dubai with offices in Abu Dhabi and Sharjah, while its sister company, Gulf Finance Saudi Arabia, has offices in Jeddah and Riyadh. Given the importance of the SME sector to the economies of the region, there […]
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Greenspace Creates Identity and Website for WilkinsonEyre

London-based agency Greenspace has designed the new brand identity and website for prominent architectural practice, WilkinsonEyre. The latter’s portfolio of projects includes the Guangzhou International Finance Center, the Mary Rose Museum in Portsmouth, the New Bodleian Library for the University of Oxford and the London 2012 Basketball Arena. Greenspace says it conducted interviews and analysis […]
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We Launch Unveils New Logo for British Retail Consortium

The British Retail Consortium have launched their new brand identity, designed by brand communications agency We Launch. Representing 80% of the retail trade turnover in the UK, the designers say the new brand aims to unite every group and individual that retail touches – from retailers and members to consumers and Government. “With the aim […]
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Prophet Launches New Brand Identity for Ardent

Ardent, the new company created from the recent merger of salvage specialists, Svitzer Salvage and Titan Salvage, has launched a new global corporate identity. Created by design consultancy Prophet the new brand identity includes the name, positioning, brand logo, and full visual and verbal identity. The identity will be used across a range of items […]
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Studio Tilt Unveils New IHOP Identity and Branding

Kansas-based design agency Studio Tilt has unveiled a new branding system for U.S. restaurant chain IHOP. As well as a new logo, supporting visuals include a set of symbols that reference the International House of Pancakes and a smile dot pattern. A new corporate identity system, carry-out packaging, seven sub-brand logos and other print materials […]
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