Music Rebrands Powerleague Football

Design agency Music has rebranded five-a-side football brand Powerleague, which organises and runs amateur football leagues and tournaments throughout the UK, Ireland and the Netherlands. Powerleague wanted to transform its football centres into dedicated “Clubhouses” under the rubric “each one somewhere to belong”, as nearly 90% of players are said to live within ten miles […]
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Bulletproof Rebrands Stimorol Chewing Gum

European chewing gum brand Stimorol is relaunching its entire range featuring a new visual identity and packaging design by the London office of strategic brand and packaging agency Bulletproof. The rostered agency was appointed by brand owner Mondelēz International in September 2014 without a pitch. First launched in Denmark in 1956, Stimorol is now said […]
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Wonderstuff Creates New Pastry Brand for PHI FOOD

Design agency Wonderstuff has created a new sub-brand for premium food company PHI FOOD, which imports organic products from select producers in Greece. “Our previous work helped define their brand and vision, and resulted in the creation of the PHI parent company identity and high quality, gold foil-blocked business cards which have provided great standout […]
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ASHA Rebrands Jude’s Ice Cream

Gloucester-based consultancy ASHA has redesigned the branding and packaging for British ice cream brand, Jude’s. The refreshed design incorporates a new logotype as well as an ice cream ‘kite mark’ bearing the words “Great British ice cream”. The packs, meanwhile, feature new colour combinations with ‘hand painted’ stripes to help differentiate between the various flavours. […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
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Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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