GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
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Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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Soccer Team D.C. United Unveils New Logo Design

American soccer team D.C. United has unveiled a new logo design for only the second time in the club’s history. The Washington-based team’s updated crest is being described as an “evolution” of the original design that was unveiled after the 1997 season. United says it conducted “thorough” market research two years ago on the current […]
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The Union Cycliste Internationale Gets New Brand Identity

The Union Cycliste Internationale (UCI) has released a new brand identity in an effort to modernise the image of the organisation. Designed by London-based branding agency SomeOne, the new visual identity is central to the update. The rainbow stripes – which are synonymous with the UCI World Champions – are a prominent feature of the […]
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Prophet Launches New Brand Identity for Ardent

Ardent, the new company created from the recent merger of salvage specialists, Svitzer Salvage and Titan Salvage, has launched a new global corporate identity. Created by design consultancy Prophet the new brand identity includes the name, positioning, brand logo, and full visual and verbal identity. The identity will be used across a range of items […]
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Here Design Creates Identity for ’10 New Burlington Street’

10 New Burlington Street is located in the West End of London and consists of 37,500 sq ft of retail space and 95,500 sq ft of office accommodation. Designed by architects Allford Hall Monaghan Morris, the scheme was built by the Crown Estate and commercial property developer Exemplar. London-based branding agency Here Design was tasked […]
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Offthetopofmyhead Unveils New Look for ‘Tribal Voice’

Offthetopofmyhead has created the name and campaign identity for Survival International’s Tribal Voice project. The latter is a new project by London-based Survival International, an NGO that fights for tribal peoples’ rights. Survival is giving satellite communications technology to tribes so they can speak to the world in realtime. They’re putting the equipment into tribal […]
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