Wonderstuff Creates New Pastry Brand for PHI FOOD

Design agency Wonderstuff has created a new sub-brand for premium food company PHI FOOD, which imports organic products from select producers in Greece. “Our previous work helped define their brand and vision, and resulted in the creation of the PHI parent company identity and high quality, gold foil-blocked business cards which have provided great standout […]
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ASHA Rebrands Jude’s Ice Cream

Gloucester-based consultancy ASHA has redesigned the branding and packaging for British ice cream brand, Jude’s. The refreshed design incorporates a new logotype as well as an ice cream ‘kite mark’ bearing the words “Great British ice cream”. The packs, meanwhile, feature new colour combinations with ‘hand painted’ stripes to help differentiate between the various flavours. […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
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Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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Soccer Team D.C. United Unveils New Logo Design

American soccer team D.C. United has unveiled a new logo design for only the second time in the club’s history. The Washington-based team’s updated crest is being described as an “evolution” of the original design that was unveiled after the 1997 season. United says it conducted “thorough” market research two years ago on the current […]
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The Union Cycliste Internationale Gets New Brand Identity

The Union Cycliste Internationale (UCI) has released a new brand identity in an effort to modernise the image of the organisation. Designed by London-based branding agency SomeOne, the new visual identity is central to the update. The rainbow stripes – which are synonymous with the UCI World Champions – are a prominent feature of the […]
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