Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
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Logotype Concept for ‘Joanna’ Cosmetics

Polish creative Alice Szymankiewicz recently completed her bachelor’s degree in Graphic Design from the Academy of Fine Arts (Akademia Sztuk Pieknych) in Gdansk. This logotype was designed during her course studies and formed part of a theoretical rebranding proposal for cosmetics company “Joanna”; the latter being one of the biggest producers of cosmetics in Poland. […]
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Visual Identity for Arch Residential

Arch Residential is a lettings-focused estate agency that operates out of Borough in South East London. The company approached graphic designer Denis Mallet, of London-based studio DMWORKROOM, to help create a stronger and more memorable visual identity. As the main constitutive logo element, Denis created an iconic symbol using the first letter of the business […]
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Branding Design for ‘Café Kino’

Situated in the Polish city of Bydgoszcz, Café Kino is a coffeeshop and movie theatre all rolled into one. Creative agency 052b, also based in Bydgoszcz, was approached by Café Kino’s owners to devise a suitable logo and identity design for their café-come-cinema business. For the logo, designers Wojtek Modrzejewski and Bartek Bujanowski synthesised the […]
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TIN CAN is a relatively new Dutch production company that focuses on the development of formats and productions in the field of television, branding, online and events. The entire identity consists of two basic elements that constitute the logo; namely a basic typography accompanied by four simple lines. Each line refers to one of the […]
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Logo for a Personal Trainer: Erin Eleini Fitness

Erin Eleini is an all round health and fitness enthusiast; she is currently a fitness instructor and nutrition coach at Vivid Fitness – an Australian personal trainer company based in Sydney. For the design of her personal logo-mark, Erin turned to brand identity specialist Damp Design. The agency is headed by graphic designer and illustrator Matt […]
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City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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