Bulletproof Gives Trebor Brand Refresh

Trebor has revealed a rejuvenated brand identity and packaging. The British brand, which has been making mints for over a hundred years including Extra Strong Mints, Softmints and Soft Fruits, tasked brand and packaging design agency Bulletproof with creating a design that would “celebrate Trebor’s rich heritage while packing a visual punch” on shelf. As […]
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Aesop Creates Logo and Packaging for ‘Oh Fudge!’

Branding agency Aesop has created new packaging for Bristows Oh Fudge! that it says helps brings to life the flavour variants. The agency also came up with the brand name – ‘Oh Fudge!’; the strapline – ‘A match made in Devon’ plus back-of-pack stories for each flavour. “Caramel & Sea Salt; Chilli & Chocolate and […]
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Rebranding Concept for M&M’s

Graphic designer Nicole Garcia has come up with this branding and packaging concept for M&M’s, the colourful button-shaped, chocolate-filled sweets made by US confectionery giant Mars. Raised in Colombia, Nicole currently lives in New York where she is pursuing a bachelor’s degree in Communication Design at the Pratt Institute. The avid jewellery maker developed the […]
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Pearlfisher Creates Branding and Packaging for ‘Legit Organics’

Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionary brand, Legit Organics. Pearlfisher says the challenge was to create a visual identity that “challenges the perception of organic confectionery.” Hamish Campbell, creative director of Pearlfisher comments, “The standard in organic confectionary has always been about compromise: worthy not […]
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Ice Cream and Dessert Café: Honey & Bee

Having originally studied in Cairo in Egypt, Emad Daoud is now a widely experienced graphic designer who has worked all over the Middle East. Currently based in Saudi Arabia, Emad recently completed this brand identity and packaging design project for a coffee-come-dessert parlour in Riyadh city. Interestingly, the design avoids any traditional Arabo-Islamic styling cues, […]
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Confectionery Branding: Al Sultan Sweets

Al Sultan is a confectionery brand in Saudi Arabia that makes and sells sweet confections such as halwa. The company recently commissioned Bahrainian creative agency Skrill to develop its new identity. The designers set out to combine Arabic typography with some of the images typically associated with the word “sultan”; the latter being a type […]
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