Ice Cream Brand Yorica! Given New Look by Brandon

Design consultancy Brandon has refreshed the logo and identity for London ‘free-from’ ice-cream parlour, Yorica! The business, which first opened in 2016 selling ice-creams that are claimed to be free from all 14 major allergens, has recently made the shift from gelateria into the supermarket retail trade. “Yorica! has a very distinctive 1960s-inspired free-spirit identity […]
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Ubisoft Unveils New Logo Design

French video game creator Ubisoft has unveiled a new logo design. The refreshed mark represents the first change in the company’s logo since 2003, when it first introduced the ‘swirl’ design. The update sees the previous three-dimensional version transition to a flat variant that is not altogether too different from its predecessor. However, the change […]
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FIFA Unveils 2016 U20 Women’s World Cup Logo Design

The logo and slogan for the FIFA U-20 Women’s World Cup 2016 has been officially revealed. The unveiling coincided with International Women’s Day. The eighth edition of the competition, which will be held from 13 November to 3 December, will take place in Papua New Guinea’s capital, Port Moresby. FIFA says the logo design connects Papua New […]
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Ragged Edge Designs Logo and Branding for Bulb Energy

London-based creative studio Ragged Edge has designed the look for new UK energy start up, Bulb. Ragged Edge says it worked closely with the founding team to create a brand idea that would position Bulb as an alternative to ‘the big six’ corporations. The brief included naming, brand strategy and identity design. “Bulb – or Simple […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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Coley Porter Bell Develops Brand Concept for Ambrosia

Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Having just hit the shelves, the brand identity has been developed by strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly differentiates the brand from […]
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MIAMI FC Football Team Reveals Logo Design

Newly formed U.S. soccer club MIAMI FC has unveiled its official logo. The badge and shield have been designed to reflect the culture of Miami city, according to the designers. The badge is laid out in the shape of a shield, showcasing three main colours, namely, orange, blue and aqua. “The base of the badge […]
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