Travel Technology Show Given New Look by SomeOne

SomeOne has created the new branding and identity for Travel Forward, a three-day conference-come-exhibition held annually in London. Formerly known as the Travel Technology Show, the event is organised by the World Travel Market (WTM), which itself is claimed to be the leading global event for the travel industry. “Travel>Forward has had the progressive symbol […]
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Brand Union Creates Visual Identity for New Airline, ‘LEVEL’

Brand Union has created the logo and identity design for new budget airline, LEVEL. The low cost longhaul travel brand, which has just been launched by British Airways’ parent company International Airlines Group (IAG), will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and Punta Cana. “LEVEL […]
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GM Launches ‘Maven’ Car-Sharing Brand

U.S. carmaker General Motors has revealed a new car-sharing service called Maven, which aims to combine and expand the company’s multiple mobility programs under one single brand. GM says Maven’s mission is to give customers access to personalised, on-demand mobility services. The global Maven team includes more than 40 dedicated employees from the connected car […]
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Shanghai Launches Logo Design Contest to Brand Pudong New District

Shanghai city’s official tourist department has launched a new logo design contest to brand the Pudong New Area. The large district lies along and extends out from the eastern bank of the Huangpu River, is well-known for its four major landmark attractions: Oriental Pearl Radio & TV Tower, Jin Mao Tower, Shanghai World Financial Center […]
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The Beautiful Meme Creates Identity for The Line

An East London outdoor contemporary art walk linking the O2 and the Queen Elizabeth Olympic Park has launched with an identity created by The Beautiful Meme. The walk includes sculptures from artists such as Damien Hirst, Martin Creed, Gary Hume and Eduardo Paolozzi, and has publically been backed by Boris Johnson, Jon Snow and Mark […]
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Making Unveils New Logo and Packaging for Kopi.co.uk

Cafédirect, the UK’s largest Fairtrade drinks brand, acquired one of the UK’s first and largest coffee subscription clubs, Kopi.co.uk earlier this year. Over the last few months, Making, the multiplatform production arm of London-based ad agency Brothers and Sisters, worked with Cafedirect to develop and launch Kopi including defining a brand manifesto for the coffee […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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