Bleakley Financial Group Rebrands, Adopts New Name and Logo

Bleakley Financial Group, a wealth advisory and financial planning firm, has officially rebranded to “OnePoint BFG”.

Established in 1985, the American firm reportedly manages over $12 billion in advisory assets.

The rebranding is described as a significant new phase for the company, one that is “grounded in unity, clarity and long-term growth”.

“Rebranding as OnePoint BFG represents everything we’ve built and everything we’re becoming. It reflects our unified team, our deep relationships and our commitment to being the single most trusted relationship,” says Andy Schwartz, chief executive officer of OnePoint BFG.

Adding: “Our new name and brand identity are designed to inspire – to represent not just where we are today, but where we’re going.”

“Our goal at Rise is to partner with firms that are building enduring, meaningful ‘lighthouse’ brands. Brands serving as a beacon to attract clients, advisors and team members to the firm,” further comments Joe Duran, managing partner at Rise Growth Partners, a growth equity investment firm that made a non-controlling minority investment in OnePoint BFG in 2024.

Source: OnePoint BFG