Smart Lock Brand Latch Transitions to New Name, Reveals Modernised Logo

Smart lock brand Latch has announced it has completed its rebrand to “DOOR”.

The American business, established in 2014, produces not only smart lock hardware but also a cloud-based software-as-a-service platform designed to manage access needs for apartment-style buildings.

Its software offerings also include the Latch App, which allows residents to unlock doors or grant access to guests or service providers using a smartphone, keycard, or door code.

The new name was initially announced in 2023 and officially launched in July 2024 when the Latch App was renamed to DOOR.

For the first time, the new name will consolidate all of the company’s products – including hardware, operating system, and app – into a single, unified brand.

“This is more than a rebrand. It reflects the clarity, purpose, and momentum behind DOOR,” explains Dave Lillis, CEO of DOOR.

Adding: “We’ve taken what we’ve learned, strengthened our foundation, and focused on building what’s next. We’re not just helping buildings open – we’re helping them think ahead. DOOR is here to set a new standard in building technology that delivers where it matters most.”

Source: DOOR