Tátil Design Rebrands Global Consulting Firm, Vanto Group

Posted by Editor | June 15, 2026 Categories: Business & Finance, Corporate

Tátil Design Rebrands Global Consulting Firm, Vanto Group

Vanto Group, a global business consultancy, has launched a new logo and brand identity designed by Tátil Design.

The U.S. firm was listed by Forbes as one of America’s Best Management Consulting Firms in 2026, following its recognition among the World’s Best Management Consulting Firms in 2024 and 2025, and it has been acknowledged as one of America’s Best Management Consulting Firms five times overall.

Its client list includes notable organisations like NASA, Gerdau USA, London’s Metropolitan Police, GSK, and Red Bull.

Tátil Design was instructed to develop a brand system that would enhance the firm’s appearance while accurately representing Vanto Group’s work, steering clear of the generic consultancy language that had previously rendered it "invisible".

"Large firms have reached for friendlier typefaces, warmer photography and more accessible language in an attempt to appear less corporate. The result has been a market in which almost everyone now looks and sounds like a slightly softer version of someone else," says Tátil Design.

Adding: "Visual elements the firm believed projected sophistication were being read by senior audiences as dated. A website heavy with statistics and percentages, intended to demonstrate rigour, was landing as overselling."

The branding process reportedly began with a 'diagnostic phase', which involved leadership interviews, consultations with external clients, and a targeted ideal customer profile survey to understand how Vanto Group was perceived compared to its self-image, revealing a significant gap.

"We had to find what we called the ‘Third Territory’ – not McKinsey, not a culture consultancy, something genuinely different," comments Marina Mendes, Tátil Design’s lead strategist on the project.

A new tone of voice was central to the modernised brand platform, using language that stands out in a sector that Tátil Design claims is still largely stuck in the 1960s.

"Words like ‘transformation’ and ‘breakthrough’ have been in the market for decades," Mendes says. "When everyone talks the same way, you can’t differentiate. ‘Seismic change’ is something you dig deeper into – it may be disruptive, but it’s always constructive. And it lasts."

The new visual identity system is believed to have been inspired by a strategic insight, specifically that Vanto Group operates in the space between individuals and their challenges.

"The design team reached for a metaphor with the right properties – alive, adaptive, generative, capable of moving through resistance and reshaping whatever it encounters," says the agency.

Using that metaphor, they established a modular circular grid – a series of dots intended to represent people, problems, or possibilities that are interconnected across diverse distances and scales.

"The grid is generative by design: different circle diameters create a fluid, organic structure that can expand and contract, producing a graphic language of near-unlimited variation within a coherent logic," asserts the design team.

The new logo, designed to replace an earlier monogram that was considered lacking in "sophistication", was also made using the same grid.

"A fluid V form, constructed within the circular system, carries a forward-pointing arrow embedded in its geometry, a reference to Vanto Group’s foundational philosophy of acting from the future," say the designers.

And accompanying the new logo is a custom designed typeface.

"Timeless and authoritative at first read, it contains subtle idiosyncrasies: slightly widened letterforms, precisely tuned curves that introduce a quiet distinctiveness without tipping into personality for its own sake," reckons the design team.

Furthermore, a new approach to photography was implemented, moving away from generic stock images to a more customised direction featuring "natural, geological imagery".