Moto Morini Unveils Commemorative Logo Ahead of 90th Anniversary
Italian motorcycle maker Moto Morini has unveiled a preview of the logo design marking its 90th anniversary, which is set to take place in 2027.
The commemorative design comes from the Moto Morini Style Center, the manufacturer’s in-house design department.
It is built around the number 90, described as the composition’s central feature, in a 'sporty' font intended to harmonise with the company’s historic logo.
Elements of the brand’s eagle emblem reportedly informed the design; its diagonal strokes and rounded corners, for example, have been reworked as the geometric framework for the new typeface.
Choosing the Italian term “Anniversario” instead of an international word also signals the brand’s wish to emphasise its Italian character and heritage.
The designers say they removed the “MOTOMORINI” wording in pursuit of a cleaner, more straightforward graphic.
"The logo thus gains a sense of lightness and visual impact," they say, while noting that the design also recalls Moto Morini’s first logo, which consisted of the two letters “MM” alone.
A modular approach gives the anniversary mark three formats: a full composition with the eagle, a simplified one without it, and a pared-back version displaying only the number 90.
"These variations are designed to adapt to different contexts, ranging from institutional communications to more informal applications, including the use of the number as a standalone graphic element," explain the designers.
"Titian Gray", a shade appearing more often on Moto Morini bikes in graphics and technical features, is paired with red from the “MM” mark for the logo's colour scheme.
Alfonso Morini established the company in Bologna in 1937; it introduced its first motorcycle in 1946 and recorded a 125 GP win three years later, in 1949.
By the 1960s, Moto Morini was exporting to markets in America and Europe.
Although it enjoyed considerable success in the 1970s and 1980s, it ended up becoming dormant in the early 1990s.
After relaunching in 2005, Moto Morini was bought by China’s Zhongneng Vehicle Group in 2018.
The firm's new commemorative logo was first revealed at last week's EICMA motorcycle show in Milan.
Source: Moto Morini
