New ‘ALKIMI’ Cleaning Range Gets Branded by Bulletproof

New ‘ALKIMI’ Cleaning Range Gets Branded by Bulletproof

Cleaning products manufacturer, Challs International, has partnered with the London office of independent brand design agency, Bulletproof, to launch ALKIMI, a new non-toxic cleaning range.

The agency was briefed to create a new cutting-edge cleaning brand that would challenge the big chemical players with its cleaning power, while being kinder to the user and their environment.

“After a deep dive into the consumer and category, we created the ‘Nature. Engineered.’ brand world platform and named the brand ALKIMI, inspired by scientific transformation. Engineered for optimum performance, ALKIMI harnesses our most powerful force – nature – enhancing natural ingredients at a molecular level to create highly efficacious, advanced home cleaning products that work with nature, not against it,” explain the designers.

“Our pack design reflects the science behind ALKIMI’s power, with the brand symbol inspired by alchemist symbology, the synthesis of science and nature.

“Dramatic surges of colour ‘ALKIMI process’ at the top of each pack hints at the scientific process inside and delivers clear varianting. Our new bottle structure is inspired by laboratory conical flasks – a beautiful and ownable structure implicitly connected to the brand world.”

ALKIMI is now available in Booths and Sainsbury’s stores nationwide and online at Ocado and Amazon.