New York’s Cooper Hewitt Unveils New Identity by Pentagram

Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year. Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new […]
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Florida State University Reveals New Logo, Uniform Designs

Nearly two years ago, Florida State University approached Nike for assistance to reevaluate the marks of its various athletics programs. FSU says its first directive was to create a more consistent usage of its primary colour, garnet, within its uniforms, sideline gear, coaching gear and also fan apparel. FSU expressed the desire to return to […]
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Fishburn Rebrands the Cambridge Literary Festival

The Cambridge Literary Festival, a charity that organises events in Cambridge celebrating the power of words, is to launch a new identity at their up and coming spring festival. Previously called the Cambridge Wordfest, global communications agency Fishburn was tasked to create a new name and visual identity that would attract major sponsors, raise their […]
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Educational Branding for ‘Activate Learning’ by Purpose

London-based brand consultancy Purpose has created the brand strategy, naming and branding for Activate Learning, the new name for Oxford & Cherwell Valley College Group (OCVC). The new design programme has enabled a number of relaunched, locally focused colleges to come together as a group, united behind one single vision and set of values. Purpose’s […]
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Logo Design for Seoul Museum

The logo design for the Seoul Museum was inspired by its spatial characteristics. Taking the architecture of the museum’s building as a starting point, eleven squares were initially designed. Based on this, the logo was developed as the result of designing various forms by connecting the corners of each square. Through its abstraction, the logo […]
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Graphic Identity for Sweden’s ‘The Mobile Exhibition Lab’

The Mobile Exhibition Lab is a mobile technology laboratory that is intended for Swedish museums and their staff. Run by Riksutställningar (the Swedish Exhibition Agency), the mobile lab has been touring Sweden since last year. At each stop, workshops and lectures are held in subjects related to exhibitions. By combining the client’s existing symbol (the […]
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Logo Design for Auckland University Press

Auckland University Press is New Zealand’s leading scholarly publisher. Its identity is one of complementary elements – a bold and distinctive logomark with a light and unobtrusive wordmark and typography. Designed around the idea of an open book and the form of the letter A, the logomark both references its name as well as its […]
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