Identity Design for Cambridge Proofreading

UK company Cambridge Proofreading provides a proofreading and editing service to students, academicians, and private organisations. The business recently approached Norwich-based graphic designer Simon McWhinnie to revise its existing identity. Simon incorporated a yellow highlighter mark as the principal graphic element in the new design. The yellow accent serves as a visual cue to both […]

Branding for a Kid’s Café: Moomah

Moomah is a café and play space that encourages creativity and connection between parents, children, and friends. Founder Tracey Stewart commissioned New York-based branding agency Apartment One to develop an organic, dynamic brand language that would translate her vision for a multigenerational collaborative space into a memorable brand. Apartment One set out to first identify […]

Identity for a Private School: ATHENS

This identity design was created by award-winning graphic designer Artemov Artel to mark the 15th anniversary of ATHENS – a private school founded and located in the city of Kiev in Ukraine. The design represents a stylised Grecian helmet, which, as well as being a key element of an ancient Greek soldier’s armoury, was also—and perhaps […]
[READ MORE] Invites Designers to Create New UC Logo

The new University of California logo has come up against some rough and tough criticism from students, alumni and the graphic design industry at large. In point of fact, as of the end of last week, the University has officially decided to suspend the use of the new monogram due to the continued backlash against […]

University Branding: The Terminal Lounge

Joel Felix, a graphic designer from California’s Central Valley, completed this branding project for The University Union’s music listening room, located on the Sacramento State University campus. The University Union encompasses lots of different spaces that aim to create a welcoming environment such as a wide variety of food vendors, a games room, an art […]

University of Denver Unveils New Logo

The University of Denver today officially unveiled a new visual identity and brand-positioning statement. The new brand is designed to honor the University’s long history of educating creative and independent thinkers, and brings to life the University’s vision statement—to be a great private institution dedicated to the public good. The brand positioning is designed to […]