Identity Design for Cambridge Proofreading
UK company Cambridge Proofreading provides a proofreading and editing service to students, academicians, and private organisations.
The business recently approached Norwich-based graphic designer Simon McWhinnie to revise its existing identity.
Simon incorporated a yellow highlighter mark as the principal graphic element in the new design. The yellow accent serves as a visual cue to both remind and reinforce to customers what the company is all about.
Additionally, by highlighting only selected words, a specific message is expressed as a sentence (when the highlighted words are read in sequence).