John Soules Foods Announces Name and Logo Change

John Soules Foods, a family-owned food business located in Texas, is marking its 50th anniversary with a rebrand to “Soules Foods” – a name that purportedly captures the company’s “deep heritage and bold future”.

Established in 1975 in Tyler, Texas, the firm has evolved from a simple hamburger patty maker to a producer of fully cooked and ready-to-cook chicken and beef products, which are now available in homes, restaurants, and grocery stores throughout America.

“The shift to Soules Foods honours that 50-year legacy while making room for the next generation of growth, innovation, and flavour,” says the company.

“We believe our new name and logo pay the proper respect to our 50 years in business, while communicating a fresh outlook for our future,” further comments John Soules Jr., co-CEO.

Adding: “We now have the fourth generation of our family working in the business, and we are excited to build the future for this generation and the ones that follow.”

Alongside the corporate rebranding, the firm’s retail brand will shift from John Soules Foods to “Soules Kitchen”, featuring a new logo, revamped packaging, and a modern appearance.

Source: Soules Foods