Zero Motorcycles Launches New Logo

Zero Motorcycles, a California-based electric motorcycle manufacturer, has announced the launch of an all-new branding campaign to coincide with the launch of their 2014 model range. The update to the company’s corporate branding aims to reflect the rapid development of the Zero Motorcycles product line and is based on extensive consumer research and analysis, says […]
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Branding Design for ‘VILLA BUDAPEST’

Villa Budapest is an historic cultural and gastronomic venue in Budapest. It sits at the heart of the city’s World Heritage site, and boasts architectural interventions by renowned Japanese architect Tadao Ando. Creative agency Construct was given the responsibility for envisioning the Villa’s brand positioning. The London-based studio was involved in the project on a […]
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Branding Design for ‘sTREEt Campaign’

Due to commercialisation and public negligence, the trees in Gangnam city (South Korea) are struggling to survive and are slowly disappearing. The brand “sTREEt” was created to draw attention to the disappearance of the trees in the streets. The rectangular shaped logo was designed with a frame in mind, inducing the audience to actually look […]
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Logo Design for Seoul Museum

The logo design for the Seoul Museum was inspired by its spatial characteristics. Taking the architecture of the museum’s building as a starting point, eleven squares were initially designed. Based on this, the logo was developed as the result of designing various forms by connecting the corners of each square. Through its abstraction, the logo […]
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Graphic Identity for Sweden’s ‘The Mobile Exhibition Lab’

The Mobile Exhibition Lab is a mobile technology laboratory that is intended for Swedish museums and their staff. Run by Riksutställningar (the Swedish Exhibition Agency), the mobile lab has been touring Sweden since last year. At each stop, workshops and lectures are held in subjects related to exhibitions. By combining the client’s existing symbol (the […]
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Branding for Japanese Butchery, ‘Hagiwara Butcher’

When its shop was refurbished, a new brand identity was created for a butchery with a long tradition in Kamakura, Japan. The logo and advertising displays as well as packaging were all redesigned. In order to familiarise the customers with the company history, the logo features two roofs symbolising the two butcher families. It is […]
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Identity Design for Accountancy Firm, ‘vHM’

Having been in business for more than 75 years, German accountancy firm “Dres. M. u. R. Beker Rechtsanwaltsgesellschaft” specialises in providing tax advice to health professionals. For about ten years, Christiane von Heyden and Susanne Mößner have been its managing directors and principal owners. On the occasion of a corporate redesign, the company’s name was […]
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