QR Code Specialist Beaconstac Announces New Name and Logo

QR code software platform, Beaconstac, has changed its name to “Uniqode” as part of a strategic rebrand.

The rebrand reportedly comes on the heels of a year of significant growth for the American company.

This included not only a $25M Series A funding round in January 2023, but also an expansion of its product offerings and the number of its paying customers exceeding 50,000.

“Uniqode is rewriting the rules of connection. Our unique digital codes unlock a dynamic QR code-based experience, bridging the gap between the physical and digital worlds. We’re revolutionising and leading the charge in how businesses engage with customers,” claims Sharat Potharaju, CEO of Uniqode.

Adding: “Our new name represents more than an update – it’s a declaration of intent. We’re Uniqode, and we’re here to connect the planet, one unique code at a time.”

The New York-headquartered firm is currently said to be the highest-ranked QR code platform on software review site, G2.

In the U.S. alone, the number of smartphone users scanning a QR code is expected to reach 99.5 million by 2025.

Source: Uniqode