Raw Sugar Living Unveils New Logo and Packaging

Raw Sugar Living, a beauty and personal care brand, has unveiled a fresh look with a revamped logo and new packaging design.

The rebranding features a modern twist on the brand's bamboo tops and white bottles, showcasing a more streamlined silhouette and utilising 30% post-consumer recycled (PCR) plastic.

Additionally, the Californian company is introducing new product lines and body wash scents.

"This rebrand represents the next chapter for Raw Sugar Living, one where we honour our heritage while evolving to meet the needs of our growing community," says Donda Mullis, co-founder of Raw Sugar Living.

Adding: "At Raw Sugar, we believe self-care should be simple, indulgent, and for everyone – and with this refresh, we're bringing that philosophy to life in a way that feels unmistakably Raw Sugar. Every detail is crafted to make everyday routines feel a little more uplifting - and a little sweeter."

"Our rebrand is about more than a fresh look, it's a reflection of who we are and what we stand for," further comments Jennifer Smoot, general manager of Raw Sugar Living.

"From thoughtfully designed packaging to microbiome-friendly formulas, every element is crafted to make clean, feel-good self-care accessible and enjoyable for everyone," she concludes.

The updated Raw Sugar Living collection will be rolling out across major U.S. retailers like Target, Walmart, and CVS, as well as on the company's website.

Source: Raw Sugar Living