Supply Chain Planning Platform FuturMaster Reveals New Branding

FuturMaster, a software solution for supply chain planning, has announced it is rebranding to "Sunstice".

Headquartered in Paris, the company operates as an SaaS (Software as a Service) provider, specialising in supply chain planning (SCP) and revenue growth management (RGM), and claims to assist more than 650 businesses around the world.

"The name Sunstice combines sun and solstice to evoke a point of balance: clarity and motion, structure and adaptability, stability and evolution," says the French firm.

"Sunstice is not just a new name. It’s a clearer expression of who we are and how we help our clients perform," further comments Nairi Kurdoghlian, the French firm's chief marketing officer.

Adding: "We wanted a brand that reflects balance in motion: structure without rigidity, agility without chaos. Sunstice captures the point of clarity leaders need to make confident decisions in a world in constant motion."

Along with its new branding, the company has rolled out a new operating framework for SCP and RGM, which it refers to as "Structured Agility".

"Performance can no longer rely on static planning models. With Sunstice Structured Agility, we are defining a planning foundation designed for continuous performance under permanent uncertainty," asserts the firm's current CEO, Yacine Zeroual.

Source: Sunstice