StormBrands Creates New Logo and Identity for Jetcraft

Global aircraft trading business, Jetcraft, has unveiled a new logo and identity created by brand and design consultancy, StormBrands. The agency says its goal was to deliver “an authentic and coherent story” for the North Carolina-headquartered firm that specialises in private jet brokerage and acquisitions. With a history dating back to the 1960s, Jetcraft is […]
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Aer Lingus Reveals New Logo and Livery

Aer Lingus has unveiled a refreshed brand with updated logo design and new aircraft livery. The brand’s new logo retains but restyles the well-known shamrock, adding a tilt “to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand.” The Irish company says more than 50 shamrock designs were considered […]
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Bell Helicopter Rebrands to ‘Bell’, Reveals New Logo Design

Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
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Branding and Identity Design for ‘AIRLANDER’ Airship

Said to be the world’s longest aircraft, the AIRLANDER is a helium-powered “hybrid air vehicle” that was originally designed and developed for the US military. However, as a result of certain budget cuts, the project was subsequently brought back to the UK by Milton Keynes-based Hybrid Air Vehicles (HAV), where it is now being adapted […]
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