The Atlanta Super Bowl LIII Host Committee has unveiled its official logo, as well as launching its website and social media channels. The committee described its emblem as “classic red and modern grey with a distinct aerial view of Mercedes-Benz Stadium as part of the logo.” The letters ATL in the ATLANTA word, according to […]
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Design agency Afterhours has created the new identity system for UK residential housing developer, Click Properties. The new look, which includes the core mark, a bespoke logotype and both print and digital assets, is said to have been inspired by the modular building techniques the company uses to build new houses. “The concept is built around […]
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Spanish designer Marçal Prats has rebranded Barcelona Century, a hotel located in the famous L’Eixample district of Barcelona. Pronounced ‘lay-sham-pluh’ and meaning, literally, “extension” in the Catalan language, L’Eixample was constructed in the late 19th and early 20th centuries and is therefore considered to be the ‘newer’ part of Barcelona. As one of the earliest examples […]
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Jane Wentworth Associates (JWA) and Pentagram have worked together to create the branding and identity for Culture Mile – a new initiative that is aiming to transform a section of the City of London into a major arts and culture hotspot. The 10 to 15-year project is currently being led by the City of London Corporation – the […]
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Sydney FC has begun a new era in the club’s history with the unveiling of a new logo design. The refreshed badge is the first change to the football club’s emblem since it was founded some 13 years ago. Said to have been designed in consultation with supporters, the new logo is an evolution of […]
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Pentagram’s Paula Scher and her team have created the new brand identity for New York’s famous Quad Cinema, which has recently reopened following a major renovation. As well as designing the all-new logo, the consultancy has also developed the look and feel of the cinema, including signage, environmental graphics and digital installations for the interiors. […]
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Design agency Offthetopofmyhead has refreshed the identity of health and fitness club, Beechdown. Set in three-and-a-half acres of landscaped gardens near Basingstoke, it is said to be the largest privately-owned members club in the region. It currently has three business divisions, namely, health and fitness, meetings and events, and beauty and day spa. John Spencer, Offthetopofmyhead’s […]
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