Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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Berry Brand Driscoll’s Gets New Identity by Pearlfisher

Pearlfisher has refreshed the logo design and visual identity system for berry brand Driscoll’s. The new logotype uses hand-drawn cursive typography, with the dot over the ‘i’ changing colour within a custom “berry-inspired palette”. The logo’s main green colour has also been updated to make it more natural-looking, while Driscoll’s traditional yellow backdrop has been retained from the previous […]
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NextEV Launches New Electric Car Brand – ‘NIO’

Eelectric car company NextEV has unveiled a new sub-brand, NIO, at a special launch event at the Saatchi Gallery in London. The Chinese-backed carmaker simultaneously revealed an all-new electric supercar, the NIO EP9, which is claimed to have set a new lap record at the Nürburgring Nordschliefe to become the fastest electric car in the […]
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The Clearing Creates New Identity for Chef Tom Kerridge

The Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range. Having started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character […]
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Caragh Chocolates Get New Branding by Distil Studio

Distil Studio have created the new logo and packaging design for Caragh Chocolates, a business that has been based on the island of Sark for over 20 years. The smallest of the Channel Islands, Sark is a place where cars aren’t allowed, so people travel around by bicycle or indeed horse and carriage. The new […]
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Camden Market Gets New Identity Design by Ragged Edge

Camden Market’s new brand and visual identity were revealed this week by integrated branding agency Ragged Edge. Parent company Market Tech approached Ragged Edge to define and create a brand that would appeal to a broad millennial audience and work both on and offline. Originally opened in 1974, Camden Market is often identified with alternative culture […]
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DesignLSM Brands Kanuka Tea House

Kanuka is a specialist loose-leaf tea company based in St Albans; a family run business created by John and Beth Hesler and Sophie Taylor. The original concept was said to have been inspired by an unusual Christmas gift, namely, an expensive kettle that gave John the idea of “creating a unique tea blend that would […]
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