Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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Sheraton Hotels & Resorts Reveals New Visual Identity

Sheraton Hotels & Resorts has revealed a first look at the brand’s all new visual identity with the re-launch of Sheraton.com. Said to be the first phase of a larger brand repositioning, the revamped website features an “enhanced” user interface design as well as a revised colour palette and new “aspirational” photography. The redesign is […]
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Frank Bright & Abel Creates New Brand for EFF

London-based communication specialists Frank Bright & Abel have created a new brand for EFF – the UK-­based multinational that creates fragrances and flavours. The scope of work which includes the brand, logo, photography and website design is said to have been inspired by the strategic positioning – ‘the invisible ingredients that make all the difference’ […]
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Sunshine Rebrands Roald Dahl for New Global Audience

The Roald Dahl Literary Estate has appointed creative agency Sunshine to develop and evolve its proposition and branding. This is the first time a unifying identity has been developed to live across the estate’s multiple properties and activities. The agency has subsequently defined the three guiding principles for the estate to uphold as: ‘masters of […]
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Fogg Associates Create New Logo for Warrington Wolves RLFC

Fogg Associates have designed the new logo and branding for Warrington Wolves rugby league club. Founded in 1876, Warrington Wolves RLFC are otherwise known as The Wolves or The Wire; the ‘Wire’ comes from the town’s heritage in wire production, which was its main industry in the 1800 and early 1900’s. The club currently competes […]
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UFC Unveils New Logo and Brand Identity

The world’s leading MMA brand, the UFC, unveiled a new logo and visual identity this past weekend, ahead of UFC 189: MENDES vs. MCGREGOR. The new look is the first update for the mixed martial arts brand since the organisation was purchased by Zuffa in 2001. Featuring a completely redesigned graphics package, the new visual […]
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Pentagram Unveils Branding for ‘NLand Surf Park’

Pentagram has designed the brand identity for a new surf park scheduled to open in the U.S. state of Texas next year. Said to be the first inland surf destination in North America, NLand Surf Park will be bringing the ocean to land-locked Central Texas in a lagoon roughly the size of nine American football […]
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