The Clearing Creates Identity for ‘Breast Cancer Now’

Breast Cancer Now, a new UK charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, has launched this week with branding developed by The Clearing. The London-based brand consultancy says it worked closely with stakeholders from both legacy charities to develop Breast Cancer Now’s brand positioning, name, visual identity and tone […]
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Here Design Creates Identity for ’10 New Burlington Street’

10 New Burlington Street is located in the West End of London and consists of 37,500 sq ft of retail space and 95,500 sq ft of office accommodation. Designed by architects Allford Hall Monaghan Morris, the scheme was built by the Crown Estate and commercial property developer Exemplar. London-based branding agency Here Design was tasked […]
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Studio Tilt Unveils New IHOP Identity and Branding

Kansas-based design agency Studio Tilt has unveiled a new branding system for U.S. restaurant chain IHOP. As well as a new logo, supporting visuals include a set of symbols that reference the International House of Pancakes and a smile dot pattern. A new corporate identity system, carry-out packaging, seven sub-brand logos and other print materials […]
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MetaDesign Gives Volkswagen Brand a New Typeface

German brand agency MetaDesign has developed a new typeface for carmaker Volkswagen. The brand typeface, developed exclusively for Volkswagen, will be used in all communication media and in all vehicles. It will be rolled out successively according to production cycles. The designers say ongoing digitalisation and globalisation placed new demands on Volkswagen’s integrated brand image. […]
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Springetts Creates Logo and Branding for ‘Rockfish’ Restaurant

As part of an on-going working relationship with chef and restaurateur Mitch Tonks, design agency Springetts has just created a new logo and branding for his latest restaurant – Rockfish in Brixham, Devon. The designs for the paper tablecloths, napkins, condiments and takeaway packaging will all be rolled out across Tonks’ other Rockfish restaurants in […]
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Pentagram Unveils Look for ‘The Mansion on Marylebone Lane’

Pentagram’s John Rushworth has developed a strategy and visual identity for The Mansion on Marylebone Lane, a 22-unit development in Central London that aims to modernise the concept of a mansion block. Rushworth’s approach was informed by London’s long history of mansion buildings. A result of the population boom during the industrial revolution, mansion blocks […]
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& SMITH Creates Branding for Takeaway, ‘Smack Lobster Roll’

Smack Lobster Roll, previously named Smack Deli, is a takeaway concept from the people behind popular restaurant chain Burger & Lobster. They serve up freshly cooked lobster in brioche rolls with a variety of added fillings. Following the opening of their first site on Binney Street in London last year, they’ve now added a second […]
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