‘Well&Truly’ Snacks Brand Given New Look by B&B studio

Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look aims to celebrate “taste and satisfaction”. “As the mainstream and healthy snack sectors begin to converge, B&B was keen to help Well&Truly take advantage of the […]
[READ MORE]

Bulletproof Redesigns Apetina Cheese Brand

Arla Foods has teamed up with the London office of design agency Bulletproof to create a new brand visual identity and packaging design for global cheese brand Apetina. With an ambition to reposition Apetina as a cooking cheese brand, bosses at Arla Foods say they needed a design that would drive reappraisal, inspiring ‘casual creative […]
[READ MORE]

John Wm. Macy’s Unveils New Logo and Brand Identity

Concluding a yearlong study, U.S. food company John Wm. Macy’s has unveiled a new brand identity. With a new logo and redesigned retail packaging, the company will do business as John Wm. Macy’s Family Bakery. “This year we’re celebrating the fortieth anniversary of the CheeseSticks recipe that launched our business,” said John Macy, founder and […]
[READ MORE]

Dragon Rouge Reveals New Look for Philadelphia

Global branding agency Dragon Rouge has unveiled a new look for cream cheese brand Philadelphia. Dragon Rouge was appointed last year to redesign and re-position the American brand, which is launching across Europe over the next few months. The consultancy says the new positioning aims to capture “what we all love about food and eating […]
[READ MORE]

Robot Food Brands Yorkshire Blue as ‘Le Yorkshire Bleu’

Shepherd’s Purse produces artisan cheese; Robot Food produces branding and design. To mark Le Grand Départ, the two Yorkshire-based companies put their heads together for a special edition rename of the award winning Yorkshire Blue cheese. The cheese maker and brand design consultancy had already worked together on Shepherd’s Purse branding and packaging, and with […]
[READ MORE]

Elmwood Unveils Redesign for Anchor Cheddar

Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from well-known food brand Anchor. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014. Elmwood were tasked with creating a […]
[READ MORE]

Identity Design for Cheesemaker ‘Over The Moon’

Australian agency The Creative Method was issued a brief to design an identity for a boutique cheese company from New Zealand. The solution needed to feel hand crafted, special and have immediate quality perceptions whilst also standing out from its core competitors in the speciality cheese sections of delicatessens. It needed to have an immediate […]
[READ MORE]