Personal Identity Design: Lucas Young

Lucas Young is a 19 year old graphic designer who is passionate about all things print and typography. Currently a student in Toronto, Ontario (Canada), Lucas has already started developing his own individual aesthetic imprint. His personal logo-mark may be regarded as being somewhat experimental and evolving at this stage, in that it consists of […]
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Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
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Identity Design for RAM Swiss Watches

RAM is a Swiss watch manufacturer that launched its first timepiece collection in December 2008. The brand, currently headquartered in the city of Zug in Switzerland, has strong associations with sports. The name ‘RAM’ – both as a symbol and zodiacal sign – has connotations of strength, dynamism, speed and strong will; all attributes that the company […]
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Identity for a Chamber Orchestra: Kaleidoskop

Kaleidoskop is a young, Berlin-based chamber orchestra on a mission to transform the traditional experience of concert-going. Founded in 2006 by cellist Michael Rauter and conductor Julian Kuerti, the string orchestra of 15 players is characterised by its willingness to experiment with new concert forms. Art director and graphic designer Rene Bieder, working in conjunction […]
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Identity for a Private School: ATHENS

This identity design was created by award-winning graphic designer Artemov Artel to mark the 15th anniversary of ATHENS – a private school founded and located in the city of Kiev in Ukraine. The design represents a stylised Grecian helmet, which, as well as being a key element of an ancient Greek soldier’s armoury, was also—and perhaps […]
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Video Producers: Imagine 8

Imagine 8 is a Hong Kong-based media and events company that provides an integrated video production service to corporate clients at local and international levels. Creative agency BLOW was asked to create a new identity design, with the aim being both to overhaul and boost Imagine 8’s brand image. An important and specific request was […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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