Worldpay Reveals New Brand Identity

Worldpay, a major player in the payments processing industry, has revealed its new corporate brand. The rebranding, which includes a new website and an updated logo, will roll out in phases starting in the United States in May and ending in the United Kingdom later this year. “Our new brand highlights the worldwide nature of […]
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Design Story: The New Philips Logo

Philips has revealed its new brand positioning, which includes the new tag line “innovation and you”. Accompanying the new brand line is the revised design of its well-known shield. The visual symbol, with its stars and waves, was first defined and registered for trademark in the Netherlands back in 1934. The stars represented the role […]
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Thomas Cook Reveals New ‘Sunny Heart’ Branding

Thomas Cook, one of the world’s major leisure travel groups, has today announced its plans to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The Group has many other brands including Neckermann in Europe, Ving in Sweden, Condor in Germany and Airtours in the UK that will all carry the ‘Sunny […]
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Logo Design for a Kikbo Team: GALLO NEGRO

GALLO NEGRO is a kikbo team based in the city of Monterrey, Mexico. For those unfamiliar with the sport, it essentially involves players keeping a heavily weighted shuttlecock in the air by using their bodies (except from the hands). The game is played on a court similar to badminton and has its roots in China, […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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