Straight Forward Design Brands ‘GoMo’ for Mars in India

Mars Edge, a new business arm of confectionery giant Mars targeting the health and wellness segment, has launched “GoMo” in India, with brand and packaging strategy by Straight Forward Design. GoMo’s first snack range – ‘Dal Crunchies’ – has reportedly been created to help close the nutritional gaps of six- to 18-year-olds throughout the country, […]
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Pintec Unveils New Brand Logo

Chinese fintech startup Pintec has unveiled a new logo that it says has been designed to communicate the brand’s “vision of applying technology to connect and serve partners.” Founded in 2017, the company offers personal and SME loans in addition to wealth management and insurance brokerage services. Its new logo design, which is described as […]
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Survival International Reveals 50th Anniversary Logo Design

Design agency Offthetopofmyhead has created a special logo to mark the 50th anniversary of Survival International. The human rights organisation, which describes itself as a “global movement” for tribal peoples who are the victims of racism, land theft, forced development and genocidal violence, was originally founded in 1969 by, among others, explorer Robin Hanbury-Tenison. Survival […]
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Brane Designs New Logo for Football Star, Gareth Bale

London-based creative agency Brane has created the new logo design for football star Gareth Bale. The designers say they were approached to work on the project by sports entertainment agency Anchorfan, as well as by football agent Jonathan Barnett, of Stellar Group, who masterminded Bale’s £86 million move from Tottenham Hotspur to Real Madrid. “We […]
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Official 2018 FIFA World Cup Russia™ Logo Revealed

FIFA this week has unveiled the brand identity for the 2018 World Cup™, which is to be held in Russia. This key visual asset of the first FIFA World Cup™ to be held on Russian soil was unveiled with the assistance of the International Space Station crew, and complemented by a light projection on the […]
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BrandOpus Develops New Identity for ‘Brakes’

Brakes, a leading European food service supplier to the catering industry with over 10,000 employees based in over 80 locations, has partnered with BrandOpus to create their new brand identity, designed to highlight the company’s dedication to quality and service. The new identity serves as shorthand for the company mission, placing the Brakes people and […]
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Real Estate Identity: Fratelli Imobiliária

FRATELLI is a real estate entity located in the city of Belem in Brazil. The brand name is actually Italian, with ‘FRATELLI’ translating into ‘brothers’. Graphic designer Cecílio Mendes, also from Belem, took the name and coupled it with the icon of a house. And the result is a symbol with layered meaning that can […]
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