Mercedes-Benz Launches New Service Brand – ‘Mercedes me’

Mercedes-Benz has presented its new “Mercedes me” service brand at this year’s Geneva Motor Show. Under this new umbrella brand, the Stuttgart-based car maker is bundling all existing and future service offers on a digital platform that is scheduled to go online in Summer 2014. “Mercedes me” is broken down into five areas – “move […]
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Branding for Belgian Design Agency, ‘Twee’

Twee is a creative collective based in the Belgian city of Antwerp. The design agency was founded and is headed by two brothers—Olivier Segers and Maxim Segers—and so gets its name from ‘twee’, which means two in Dutch; the latter being one of the official languages of Belgium alongside French and German. Replacing a more […]
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Logo Design for Personal Trainer, ‘Howard Zoutkamp’

Howard Zoutkamp, simply known as Howard to friends and clients, is a certified personal fitness coach and instructor from the city of Haarlem in northern Holland. For the design of his logo and business identity, Howard turned to agency Rens Dekker Communication Design. Run by fellow Dutchman and Haarlem resident Rens Dekker, the design studio […]
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Branding and Packaging Design for ASDA: ‘Kidchen’

Originally founded in Leeds in 1949, ASDA is today the UK’s second largest supermarket chain. Although its head office still remains in West Yorkshire, the chain is currently owned by American retail giant Walmart. The supermarket retailer stocks food, clothing, general merchandise and toys, including a whole host of own-label brands. Designer Chris Wilson, who […]
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Identity Design for Cheesemaker ‘Over The Moon’

Australian agency The Creative Method was issued a brief to design an identity for a boutique cheese company from New Zealand. The solution needed to feel hand crafted, special and have immediate quality perceptions whilst also standing out from its core competitors in the speciality cheese sections of delicatessens. It needed to have an immediate […]
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Coffee-House Branding: Patricia

Patricia is a standing room only café in the financial district of Melbourne city, run by seasoned baristas Bowen Holden and Pip Heath. The café is named after Holden’s grandmother, Patricia (it just so happens that Heath’s grandma is also called Patricia). A research study in the form of a collaborative workshop between creative agencies […]
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Ice Cream and Dessert Café: Honey & Bee

Having originally studied in Cairo in Egypt, Emad Daoud is now a widely experienced graphic designer who has worked all over the Middle East. Currently based in Saudi Arabia, Emad recently completed this brand identity and packaging design project for a coffee-come-dessert parlour in Riyadh city. Interestingly, the design avoids any traditional Arabo-Islamic styling cues, […]
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