To many UK households, Saxa is salt. Saxa has been around since 1907 and is one of the UK’s better known food brands. Parent company Premier Foods asked Robot Food to refresh the brand with the goal being to create “a stronger, fresher purpose, contemporary appeal”. The rebrand would include fine table salt, cooking salt […]
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Taxi Studio has worked with the the global design team at Coca-Cola to create a new visual identity system for juice brand, Minute Maid. The design studio was briefed to draw together the beverage company’s current range of over 1,000 juices into a single identity, while also enabling the range to expand in the future. […]
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Pearlfisher has rebranded tropical soft drink Rio, giving it a new look aimed at a “younger, down-to-earth” demographic. The previous identity was decades old, rooted in the mid-80s, which is when the product was first launched. Company bosses felt the design was in danger of becoming “dated and kitsch”, and therefore turned to Pearlfisher to […]
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Hawaiian Airlines has revealed an updated brand identity and the freshly-painted livery of a Boeing 717 (N488HA), the first of its fleet of more than 50 aircraft that will feature the new design. Pualani, which means “flower of the sky”, the key icon of Hawaiian’s brand for more than four decades, continues to feature on the tail of […]
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B&B studio has created the name, visual identity and packaging for Kit & Kin, a new ‘eco-friendly’ baby care brand co-founded by former Spice Girl Emma Bunton and so-called baby entrepreneur Chris Money. “B&B’s strategy was to create a stylish, contemporary and gender-neutral brand that would appeal to modern parents, while signalling natural eco-friendly performance […]
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SomeOne has created the new strategy, name and branding for what is claimed to be one of the most important projects currently in development in the south of England. When complete, Devonshire Park complex, which is said to be the biggest scheme Eastbourne Borough Council has ever embarked on, will aim to become a nationally […]
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B&B studio has created a new identity and packaging for British food brand, Higgidy. The all-new look is based around the strategic positioning of ‘the best food always looks a bit Higgidy’, which the designers claim celebrates the hand-finished nature of Higgidy’s pies and quiches. The packaging design for the brand’s 33 pies, quiches and sausage […]
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